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Flux Clean Energy
Project Overview
The project focused on designing the brand and the energy drink itself, including flavor concepts and packaging, with an emphasis on clarity, freshness, and approachability. From can design to visual identity, each element works together to position Flux as a clean, modern alternative within the energy drink market.
Flux Energy is a clean, approachable energy drink for health-conscious young adults seeking a boost without the crash. It positions itself as a lighter, more transparent alternative to traditional energy drinks, emphasizing natural ingredients, balanced caffeine, and a refreshing, feel-good experience.
About
Process
I developed the patterns through color psychology and modern systems, focusing on energy, balance, and a sense of motion. Starting with hand sketches, I refined simple shapes into more dynamic, layered forms to create movement without chaos. I then adjusted the palette to brighter tones, ensuring each pattern felt distinct yet cohesive within the system.
Pattern
Exploration
Initial Build
Takeaways
This project highlights how intentional design can shift the perception of energy drinks toward something more balanced and transparent. The final system brings together packaging, pattern, and identity to create a fresh, modern brand that feels both energizing and approachable.
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