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Glossier : Winter Campaign
Project Overview
The 360 Campaign, delivered by UNR’s Summer 2026 interns, was built to reimagine Glossier’s winter presence through a fresh, seasonal lens. The campaign brings together a polished, playful visual world across multiple touchpoints, creating a cohesive experience that feels distinctly Glossier while introducing something new.
Role
As Creative Director, I led the campaign’s concept and creative development, shaping the visual direction, identity, and overall look and feel. I worked across the 360° experience to ensure each touchpoint felt intentional, recognizable, and connected to one unified campaign.
![Copy of [FINAL] UNR Interns for Glossier _ Signature Kit Final Presentation _ 13Aug2026.png](https://static.wixstatic.com/media/e2230d_d01b0413697b4dc8a880916222fa0a7f~mv2.png/v1/fill/w_719,h_404,al_c,lg_1,q_85,enc_avif,quality_auto/e2230d_d01b0413697b4dc8a880916222fa0a7f~mv2.png)
Process
I wrote the tagline and manifesto, establishing the campaign’s voice and tone before moving into secondary deliverables.
![Copy of [FINAL] UNR Interns for Glossier _ Signature Kit Final Presentation _ 13Aug2026 (1).png](https://static.wixstatic.com/media/e2230d_36e3d0b82dd84459a30f9a527b621ab7~mv2.png/v1/fill/w_490,h_275,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e2230d_36e3d0b82dd84459a30f9a527b621ab7~mv2.png)
![Copy of [FINAL] UNR Interns for Glossier _ Signature Kit Final Presentation _ 13Aug2026 (2).png](https://static.wixstatic.com/media/e2230d_e7779cc841014b46a288f346e3457556~mv2.png/v1/fill/w_490,h_275,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e2230d_e7779cc841014b46a288f346e3457556~mv2.png)
Deliverables
From there, I built out what we imagined as a fully realized campaign ecosystem, translating the core concept across out-of-home, e-commerce, social, and other brand touchpoints. This helped ensure every execution felt polished, cohesive, and rooted in the same creative direction.
Full creative pitch here
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