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Silver Oak Cocktail
House and Bar
Project Overview
I centered the branding system on pureness, creating a promotional poster to highlight Silver Oak’s brand identity. I challenged myself to work hands-on with physical materials to better translate the brand’s organic, elevated ingredients into a tactile visual experience, bridging concept and craft.
About
Silver Oak is a high-end organic cocktail house and vodka bar crafted for young professionals who value clean, premium ingredients. Rooted in purity, transparency, and elevated flavor infusion, every detail reflects a commitment to quality, from responsibly sourced ingredients to thoughtfully crafted blends. We create a refined yet approachable space where guests can enjoy a sophisticated experience without compromising what goes into their drink.
Process
As AI continues to evolve, I’m interested in approaching it as a space for learning rather than something with clear right or wrong answers. While building Silver Oak, I chose to keep the work grounded in handcrafted, authentic design. AI became a supporting tool to extend those ideas. It wasn’t perfect, but it helped me explore how new tools can enhance creative work without taking away from its foundation.
Working with AI
Takeaways
This project pushed me to translate hands-on, tactile exploration into a more refined design system, strengthening how I move between physical making and visual communication. It also reinforced my approach to integrating new tools thoughtfully, using them to expand ideas while staying grounded in intentional, crafted design.
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