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American University
Athletics Socials
About
At AU, we aim to create a dynamic, engaging environment; bringing a close-knit Division I sports community in Washington, D.C. to life online. Through Instagram and TikTok, we create energetic, unified content that meets students, athletes, and fans where they already are. Our goal is simple: make AU Athletics easier to see, understand, and feel connected to.
Role
I co-led the development of AU Athletics Dance Team’s Instagram, creating select videos and graphics. I contributed to visual direction, content planning, and execution to maintain a cohesive presence.
Instagram
Graphics
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Video
Motion
Graphic
Pulled Season Package and Leadership Role Reel
Reels
Media Day
BTS
Takeaways
This role pushed me beyond design into a more collaborative, communication-driven process, working closely with the team to bring their vision to life. It also gave me the space to expand my skills in motion, video, and branding, strengthening how I create across platforms.
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