Baskin Robbins
Ice Cream
Baskin-Robbins is rooted in the idea of 31 flavors for 31 days, serving as a reminder that every day deserves its own small celebration. The brand extends beyond being just an ice cream shop; it becomes a ritual, a pause in the day, and a simple way to mark a moment. Baskin-Robbins holds a nostalgic presence within many communities, tied to childhood memories, family outings, and shared experiences.
Who are we
Expanding the
Deliverable
I expanded the project into additional deliverables, using animation stills to create social and promotional posters. Through repetition and variation, I emphasized the idea of 31 flavors, highlighting Baskin-Robbins as a brand rooted in variety, joy, and shared experience. These final deliverables unify the brand across poster and social content.
