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Baskin Robbins
Ice Cream
Project overiew
Pulling from Baskin-Robbins’ recently refreshed rebrand, I created a motion design project focused on promotional content. The goal was to develop engaging visuals that aligned with the brand’s updated identity while highlighting new flavors and seasonal offerings.
Baskin-Robbins is rooted in the idea of 31 flavors for 31 days, serving as a reminder that every day deserves its own small celebration. The brand extends beyond being just an ice cream shop; it becomes a pause in the day. Baskin-Robbins holds a nostalgic presence within many communities, tied to childhood memories, family outings, and shared experiences.
About
Motion Process
Expanding the
Deliverable
I used animation stills to create social and promotional posters, extending the motion work into static formats. Through repetition, I emphasized the idea of 31 flavors, reinforcing Baskin-Robbins as a brand rooted in variety, joy, and shared experience. These final deliverables unify the brand across both poster and social content.
Takeaways
This project reinforced how motion and static design can work together to build a cohesive and recognizable brand presence across platforms. By translating Baskin-Robbins’ refreshed identity into engaging promotional content, the final outcome highlights the brand’s sense of joy, variety, and everyday celebration while strengthening its connection with both new and existing audiences.
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